San Francisco Art Institute

Brand Identity | Collateral | Web Design

A storied private art college nestled in the heart of San Francisco, SFAI sought to rebrand themselves with an identity which reflected both their classic and contemporary ideals. Their new logomark combines two starkly contrasting typographic styles, and the notion of combining contrasting elements was realized throughout their brand guidelines - perfectly representing the institution’s willingness to experiment and take risks, as well as their refusal to be defined by a single style or ethos.