LIFEAID

Copywriting | Strategy | Proofing | Art Direction

As resident copywriter for LIFEAID, I oversaw a large portion of the brand’s written communications. This included copy for social media, marketing, strategy (both internal and external) and web design. In this position, I leveraged my graphic design expertise to help LIFEAID communicate in a capacity that upheld their brand’s core beliefs as they grew significantly within the supplement beverage industry.